“Sandeep Aur Pinky Faraar,” the DibakarBannerjee’s thriller starring Arjun Kapoor and Parineeti Chopra, was supposed to be released on March 20. However, due to the coronavirus pandemic outbreak, its release was postponed. At the time, Yash Raj Films tweeted, “The health and safety of everyone is of utmost importance at this time” and announced the delay in the film’s release.
In a recent interview, Arjun Kapoor was asked regarding the status of the film, and whether or not it will be released digitally. He replied that he isn’t involved in making such decisions for the film as it is the producers’ job. He also stated that he sees no harm in a film being released online, it’s more important to get your material out rather than focusing on the medium. He further added that movies would work as a distraction in the current times of lockdown, and if some movies go OTT, there is nothing wrong with it.
However, in the case of big-budget films, a theatrical release becomes a necessity due to the amount of viewership they’ve set as the target. Arjun said that the masses have still not opened up to consuming digital content completely. Nonetheless, it is not necessary for all the movies to wait for the end of lockdown for their release.
A national organization of cinema operators, India’s Multiplex Association, pushed for the release of films post lockdown. They have also urged for maintaining exclusive theatrical windows from the film industry. In a statement, the association said due to the COVID-19 pandemic, the cinema exhibition sector has suffered significantly, and the film industry’s assistance to get back on their feet.
The association stated that once this crisis is over, they’re hopeful that the industry will be revived. The hope arises from the belief that the combination of promising new movies with pent-up demand will boost the film business. The association further added, “The collective, social experience of watching films on the big screen needs to be preserved, and it can be done so only with the collective support of all stakeholders.”