The title Aiyaary is bad as masses won’t understand this, a hindi title would have been better, even English title like Baby had some recall value. Secondly, the film is directed by Neeraj Pandey whose films don’t do good business apart from Urban cities, except for Dhoni film as it was a life based on a celebrated cricketer.
There is a holiday advantage but its just one holiday which can boost the opening collections but even Baby starring Akshay Kumar got an opening of 8 Crore which was an action film, this might get a double digit opening.
There were speculations that Golmaal Once Again might release on this date, but nothing is final.
It will be interesting to watch out as this year for the Republic Day Weekend, the industry witnessed an ugly clash of Raees and Kaabil, with no film backing off. There we had SRK, Hrithik Roshan who are big stars and here we have Siddarth Malhotra who is a struggling newcomer, it would be surprising if this film gets a solo release.
Aiyaary also stars Manoj Bajpayee.